May 2017

‘Honda. Great Journey.’ Wins Gold Pencil Award.

It’s undeniable just how much the team here at Ogle enjoyed working on this fantastic project. From employing multiple 3D printing processes to bespoke paint and never-before-seen finishes; it was joyous! Now we have learnt that the awesome project has been awarded a prestigious advertising and design industry award.

The One Club

The One Club aims to promote excellence in advertising and design, highlighting particularly innovating and creative work throughout the world, billing itself as the “keeper of the flame” for advertising creatives. The One Club, whose Hall of Fame features the likes of Steve Jobs, awards the Gold Pencil to companies that have worked on an award-winning project, with the jury looking awarding points based on advertising, branding and other forms of visual communication.

Honda. Great Journey.

Having been approached by industrial designers Map and Japanese designer Mori Inc., the team here at Ogle were tasked with creating seven concept models for an ambitious project thought up by automotive giants Honda to help retrace the route of human migration; titled ‘Honda. Great Journey’. Starting in the deserts of Nairobi in Kenya and ending in the jungles of Manaus in Brazil, Honda required seven autonomous vehicles that could handle the conditions, climate and terrain that would be found along the route.

Our Role

From our Model Making crew to our Rapid Prototyping team, our SLA technology to a variety of innovative paint and finishing techniques, this project was a fantastic challenge for a range of our departments – and one in which they all relished and excelled.

We’d like to congratulate everyone involved in the project, and thank The One Club for their award. We look forward to working with Honda, Map and Mori again in the future.


Art Director

Yoshihiro Yagi


Haruko Tsutsui

Creative Director

Morihiro Harano


Jon Marshall, Scott Barwick, Will Howe, Jacky Chung, Paul Wolfson, Satoshi Isono, Sasha Leong

Production company

TYO drive/Tokyo


Yuta Harasawa

Agency producer

Misato Tachibana

Model making and prototyping

Ogle Models & Prototypes

Design firm

Map Project Office /London

Ogle Models & Prototypes /UK

Universal Design Studio /London

For more information about the awards, please visit www.oneclub.org/awards

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